Our approach will not only showcase Overtone as a purveyor of musical products but also position it as a cultural hub that understands and resonates with the rituals of today's dynamic lifestyle. From the curated selection of cutting-edge audio equipment to the latest fashion inspired by music culture, Overtone aims to be at the forefront of modern taste and trends.
Incorporating elements of technology, fashion, and design, the brand narrative will unfold, illustrating how Overtone seamlessly integrates into the everyday rituals of the modern individual. The store's aesthetic will mirror the pulse of contemporary living, offering a space where music enthusiasts and trendsetters can find products that enhance and elevate their daily routines.Through this brand development initiative, Overtone aspires to not only be a retailer but a cultural touchpoint, symbolizing the harmony between music, goods, and the dynamic rituals that define our modern lives. Join us as we embark on a journey to elevate the brand identity of Overtone and create a space that resonates with the rhythms of contemporary living.
Design: Andres Nuñez + Contento
