The visual identity will be meticulously crafted to evoke a sense of sophistication and refinement, reflecting the meticulous attention to detail that goes into brewing Frio's cold brew coffee. The design elements will convey a visual narrative that mirrors the refreshing and crisp qualities of our cold brew, creating a connection between the brand and the sensory experience it offers.
Simultaneously, in the nomenclature process, we aspire to coin a name that resonates with the chill and perfection that defines our cold brew. It will be a name that not only captures attention but also conveys the idea of a superior, chilled coffee experience. The goal is to forge a strong connection between the name and the outstanding quality of our cold brew, fostering brand recognition and loyalty among discerning coffee aficionados.
Join us on this branding journey as we meticulously carve out a visual identity and craft a name that elevates Frio to the forefront of the cold brew coffee scene, embodying the essence of excellence and the superior quality that defines our product.
Design: Andres Nuñez + Contento
