The campaign successfully harnessed the power of visual storytelling to weave a narrative that went beyond a mere endorsement of Budweiser. It became a platform for fostering a deeper appreciation for the vibrant and dynamic expressions found within the DJ, Tattoo, Illustration, Fashion, and Art communities in Chile.
By focusing on the individual stories and artistic journeys of these talents, the campaign aimed to resonate with a broader audience. It endeavored to bridge the gap between beer enthusiasts and the diverse realms of creativity, encouraging a shared appreciation for the artistry that thrives within Chile's cultural fabric.In doing so, the Budweiser "Bud People" campaign not only elevated the brand's presence but also contributed to the broader cultural conversation, leaving a lasting impression on those who engage with and value the rich tapestry of artistic expressions in Chile.
Production: Sorry Mom
Photography: Andres Nuñez
